It is with great expectations that you would set out on a PPC advertising campaign for your Shopify website. You would fill in all the necessary components, adjust all features and wait for the miracle to happen, only to find your ads failing miserably and denting your Shopify store budget. What would be the reason that the ads that you have published fail, while those of businesses around you reap huge rewards daily? Have you missed out on something? Have you put in something that has adversely affected the ads? Well, you would start pondering what went wrong and rue your bad luck. But the reason for this is simple, and it is the prime cause for most ad failures...
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