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One of the greatest features of the Shopify eCommerce platform is its ease of customization. As businesses, we should always be aware of the changing times and tastes of the customers. What is hailed as a great design today will be replaced by something else. It is therefore important to make sure that your Shopify themes are appealing and on par with the contemporary designs. A Shopify website can be customized with many varieties of free and paid themes available. Each theme can help your website look stunning and appeal to your customers. However, if you feel that your Shopify eCommerce store is in need of a complete theme overhaul, there are some things you need to do before customizing Shopify themes....

Shopify is one of the most reliable, trusted and functional Shopify eCommerce platforms. The ease of use and amazing functionality that Shopify boasts of has made it a popular platform to begin an online commerce store. Having a Shopify website helps increase your sales and achieve business growth. One of the great things about Shopify eCommerce store is that it is easy to develop and use. Even people who lack technical knowledge can easily start an eCommerce store in Shopify. However, if you require advanced features or customize the store according to your tastes, you should hire Shopify Experts. Here are a few reasons as to why you should hire Shopify Experts: Better Work  As mentioned above, one of the standout...

We are nearing the end of yet another year. 2020 is a year that many businesses have struggled to stay in the game, due to the novel coronavirus. Now, by living a ‘new normal’ life, everything is gradually picking up pace, including business and marketing. As usual, a new year opens up new possibilities and new ways to achieve growth and success. With SEO optimization being a necessity for business growth, let us check the trends that will dominate 2021: Voice Search - Each of us carry a personal assistant in our bags and pockets. It comes in different names, including Cortana, Siri, Alexa and Google Assistant. One of the greatest advantages of this innovation is speech recognition. Ask a question and...

Search Engine Optimization (SEO) has remained to be one of the most reliable digital marketing services even though the industry has witnessed many changes. Since the internet was invented, it has gone on to become an integral part of our lives. The internet has made everything easy for us. It is thanks to the internet that we are able to shop from our favourite eCommerce store from our homes. With the digital space influencing everything, including what we do, how we do, from where do we purchase and so on. It is, therefore, important for businesses to have a good digital presence, especially with these being highly competitive times. SEO helps your business to stay above your competitors. So, why does...

Marketing and advertising have been around for many centuries. However, the means and modes of marketing today are not what they were a few decades ago. Marketing has evolved leap and bounds since it was first introduced. A few years ago it was the print and visual media that were used as the mediums for advertising and marketing but now mostly the new media, or internet, is used. Without any doubt, it can be said that at the present times online marketing or digital marketing is the best way to reach out to the public, or your target customers. According to stats, as many as 4.7 billion people use the internet in a single day, and this number is growing...